Archives for posts with tag: the financial diet

Hope everyone is having a lovely first week of November!

The temperatures are dipping slightly and every morning the trees look a little bit different as the colors change ever so slightly. Below is a quote I designed, that was featured on The Fiancial Diet. I love turning meaningful quotes into beautiful visuals through the use of mixed typefaces that compliment one another + simple color palettes.TFD_Truism_V3

The hardest part about designing typographic quotes is finding that perfect balance within the layout and making sure that the whole quote has a sense of lightness to it. After quickly sketching out the general idea of how I want the page to look, I decide which words should have greater emphasis. Then I go on an EPIC TYPEFACE HUNT to try and find beautiful typefaces that make sense for each of the words or phrases. I like to mix thin sans serifs with heavier stylized scripts, that pair nicely together. The background is a photograph that my friend Chelsea took, which I adjusted in Photoshop to be black and white, so that it would provide a rick dark colored background for the knock-out white type to sit on.

My friend Chelsea who writes the blog The Financial Diet, created a list of 7 daily affirmations to live by. This quote is the first one in the series that I’ll turn into a typographic visual. Stay tuned for the rest!!! Have a great weekend

-Lauren

Hello all!

I can FINALLY share a project with you all that has been in the works for a few months now. I recently collaborated on a website redesign with Chelsea Fagan an enormously talented writer, blogger, style guru and all-around awesome person. I present the new & improved, The Financial Diet!

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A screenshot of The Financial Diet homepage.

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Monogram lock up for The Financial Diet.


TFD is a space where we all can talk honestly about finances and the art of saving $$$ where we can, in a humorous yet informative manner. Chelsea describes it in a nutshell by saying, “when you become smarter about money, everything gets better.”

The design of the site had to be clean, minimalist and stately while still feeling warm and inclusive. We chose a gender neutral palette that incorporated a crisp dark blue, light grey and white. For the logo up top, we paired a fancy script typeface with a very thin sans serif, which mixes nicely and balances out the header. Finally, we added decorative page borders to ground it all in a pretty embellished package. The site is a really neat platform to discuss everything from cooking at home on a budget, to fashion staples and DIY nails tips.

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Workin’ all day getting the blog ready to launch

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Workin’ all night. (with champagne & macaroons to toast our triumphs, of course)


Hope you enjoy the site! We have a Facebook page and a Pinterest page! Go check it out!

Thanks for reading,

-Lauren

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Hi all!

I did a guest post on a friend’s blog this AM, on The Financial Diet – go check it out to read the full post! I make this stuff all the time and you should too. It’s that good.

Lauren