Archives for posts with tag: design

Hope everyone is having a lovely first week of November!

The temperatures are dipping slightly and every morning the trees look a little bit different as the colors change ever so slightly. Below is a quote I designed, that was featured on The Fiancial Diet. I love turning meaningful quotes into beautiful visuals through the use of mixed typefaces that compliment one another + simple color palettes.TFD_Truism_V3

The hardest part about designing typographic quotes is finding that perfect balance within the layout and making sure that the whole quote has a sense of lightness to it. After quickly sketching out the general idea of how I want the page to look, I decide which words should have greater emphasis. Then I go on an EPIC TYPEFACE HUNT to try and find beautiful typefaces that make sense for each of the words or phrases. I like to mix thin sans serifs with heavier stylized scripts, that pair nicely together. The background is a photograph that my friend Chelsea took, which I adjusted in Photoshop to be black and white, so that it would provide a rick dark colored background for the knock-out white type to sit on.

My friend Chelsea who writes the blog The Financial Diet, created a list of 7 daily affirmations to live by. This quote is the first one in the series that I’ll turn into a typographic visual. Stay tuned for the rest!!! Have a great weekend

-Lauren

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Hello all!

I can FINALLY share a project with you all that has been in the works for a few months now. I recently collaborated on a website redesign with Chelsea Fagan an enormously talented writer, blogger, style guru and all-around awesome person. I present the new & improved, The Financial Diet!

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A screenshot of The Financial Diet homepage.

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Monogram lock up for The Financial Diet.


TFD is a space where we all can talk honestly about finances and the art of saving $$$ where we can, in a humorous yet informative manner. Chelsea describes it in a nutshell by saying, “when you become smarter about money, everything gets better.”

The design of the site had to be clean, minimalist and stately while still feeling warm and inclusive. We chose a gender neutral palette that incorporated a crisp dark blue, light grey and white. For the logo up top, we paired a fancy script typeface with a very thin sans serif, which mixes nicely and balances out the header. Finally, we added decorative page borders to ground it all in a pretty embellished package. The site is a really neat platform to discuss everything from cooking at home on a budget, to fashion staples and DIY nails tips.

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Workin’ all day getting the blog ready to launch

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Workin’ all night. (with champagne & macaroons to toast our triumphs, of course)


Hope you enjoy the site! We have a Facebook page and a Pinterest page! Go check it out!

Thanks for reading,

-Lauren

It’s NEVER too early to think about Valentine’s Day, especially when you’ve got someone special in mind. While surfing the wondrous site of Etsy I came across this featured shop, Little Low, that makes some of the sweetest illustrated Valentine’s Day cards i’ve ever seen. Check it out!

ImageImageImageImageImageImageImageI’ll do a full Valentine’s Day gift guide post soon, but for now I’ll leave you with just a taste! Happy hump day lovies!

Happy Monday to all you guys! I had a wonderfully relaxing weekend – reading, salt baths, a visit to Trader Joe’s and some much needed time spent at the gym, and it helped reset myself mentally and physically.

This year I promised to myself that one thing (in addition to many) I would focus on, would be to become more organized all around – at work, at home and with personal endeavors/projects. In the past I haven’t fully appreciated the lengths to which organization can soothe one’s mental state. I’ve come to understand that for me personally, a messy and unorganized surrounding, contributes to an unproductive mental state. As a creative professional I constantly have a ton of ideas, half-baked project concepts and rules of composition and typography, floating around in my head, but it’s important to take control of what you are able to and to organize yourself.

I’ve complied 3 things, ahem a short list of tips, which is by no means finished or comprehensive but has really helped me keep myself neat while at work and at home.

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1. Clean out old junk folders
One thing I’ve been terrible with is throwing a ton of files into general folders, just to keep up the appearance of a clean desktop. But rather than throwing everything into general folders, I now like to create sub-folders that are super specific. This way when I’m searching for something, I can find it quickly and easily. There’s nothing worse than trying to find that picture of a pattern you need to retrace and you can’t figure out if your ass threw it into the “work”, “side projects”, “patterns” or the “work in progress” folder. For example, I have vacation photos sorted into folders by place and day of the trip. I keep old design work from college organized by the classname and the specific week of the assignment and I keep inspiration in “food”, “style”, “interiors”, “seasonal”, etc.

2. Use proper naming conventions for files
Rainboots_edit.psd is about as helpful as a porcupine in a balloon factory, and i’ve learned that the hard way. I used to save files very sloppily, but I’ve been working on ironing out these bad habits since I graduated school. You see, I’m no longer designing with just myself in mind. I work in an art department where it’s essential for anyone to be able to locate your file in case they need to make changes to it. Now I save files with the name of the job, the version of the file and sometimes the date, if appropriate. Then the files get shuffled away in proper folders for maximum organization. C’mon peeps, get on this level! It feels good.

3. Finish things you start
While this might not seem like physical organizing, it’s another important aspect of staying organized mentally. It’s important to finish things that you start. Yes I realize this is opening up a can of worms because for some creatives, having a multitude of projects/assignments going on simultaneously is essential to keeping them on their toes and creatively stimulated. However, for me I prefer to begin a project and see it through even it it takes awhile before I can truly focus my attention on another long term project. If I have a bunch of things that are half finished and sit for awhile, I lose the momentum I once had, as well as the drive to finish them. However, there will always be those projects you just fall into a rut with and it’s okay to put those ones to bed if you feel like they are no longer working. Think of it as just another creative exercise rather than a failure. Design in subjective, we hardly FAIL or WIN in this arena people, it depends on who you ask and the day you ask it.

I hope this is a lll helpful to whoever is out there reading this. I derived inspiration from my own experience, fellow designers at work, as well as this awesome article http://www.fastcocreate.com/user/rae-ann-fera

Now go out into the world and keep being your awesome selves!Image

Check out this super sweet Food Typography side project by the very talented Danielle Evans! If you watch the video on the site, you can see that she free hand letters each short phrase or word, and uses food as an imperfectly perfect medium to express her killer lettering skills. *applause*

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Pretty awesome huh. check out her full portfolio here.

 

Jessica_500_500_75Hop on over to multidisciplinary designer Jessica Walsh’s Behance page or over to the Sagmeister & Walsh studio website, and prepare to be amazed. Laying aside the fact that this chick become a partner at one of the TOP design studios in the world, Sagmeister Inc., at the ripe old age of 25 (gasp, what am I doing with my life), Walsh had success within the graphic design community very early on. I’ve been following her work for a little while now and she continually produces innovative and unique design. My favorite aspect of her work is that she photographs real objects and then manipulates them in the studio afterwards. Instead of working soley on the computer, she uses her hands to create installation like artwork, which I LOVE. A true artist. The fact that she incorporates 3D objects, gives her work depth and weightiness. I especially love the way type sits in real space so it interacts with lighting, models and gravity. Her typographic experiments are multilayered, colorful and cheerful. I truly admire Jessica Walsh’s work and you should all check out her stuff to get a jolt of inspiration & creativity

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Last night I found myself making my way around my local liquor store picking up some stuff during an annual reduction sale (!) Providing me with an opportune moment to relish the vast array of labels and packaging.

Below is a picture of myself holding a bottle “Yard Sale” from Uinta Brewery. Uinta is one of my favorite craft breweries, and they continue to produce beautiful graphic design work. Their whole line of beer is beautifully branded and I’m very fond of their color palettes and typographic choices which have a very retro feel. Also, that light green/mint color is one of my absolute favorites!

I’m also very much into the Noir feel of the Speakeasy Ale & Lagers beer. I like the illustrations and the way the color takes on the brown paper texture of the cardboard beneath it. Very natural and understated.

Enjoy the pictures below!

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Happy Monday ya’ll – I hope that the weekend was lovely and everyone got a chance to recharge!

Every so often I get really inspired by interior design and I’ll spend hours combing through images of interesting spaces. My most recent obsession has been Industrial styled interiors. There is something I adore about the unfussy and pared down taste of a room that balances warmth with industrial aesthetics like iron fixtures and detailing, with clean white washed walls. I love the punch of the yellow glow that lighting gives off within the simplified spaces. Having less in a room allows you to focus on key pieces like a unique lightbulb chandelier or a long reclaimed wood table, rather than getting distracted by an overly designed room.

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