Hello all!

I can FINALLY share a project with you all that has been in the works for a few months now. I recently collaborated on a website redesign with Chelsea Fagan an enormously talented writer, blogger, style guru and all-around awesome person. I present the new & improved, The Financial Diet!

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A screenshot of The Financial Diet homepage.

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Monogram lock up for The Financial Diet.


TFD is a space where we all can talk honestly about finances and the art of saving $$$ where we can, in a humorous yet informative manner. Chelsea describes it in a nutshell by saying, “when you become smarter about money, everything gets better.”

The design of the site had to be clean, minimalist and stately while still feeling warm and inclusive. We chose a gender neutral palette that incorporated a crisp dark blue, light grey and white. For the logo up top, we paired a fancy script typeface with a very thin sans serif, which mixes nicely and balances out the header. Finally, we added decorative page borders to ground it all in a pretty embellished package. The site is a really neat platform to discuss everything from cooking at home on a budget, to fashion staples and DIY nails tips.

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Workin’ all day getting the blog ready to launch

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Workin’ all night. (with champagne & macaroons to toast our triumphs, of course)


Hope you enjoy the site! We have a Facebook page and a Pinterest page! Go check it out!

Thanks for reading,

-Lauren

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