For all you fans out there of the Apple product line, you’ll have surely heard about the new ios7 operating software for the iphone, which they announced yesterday and is expected to arrive in the Fall.  In short – the previews of the iphone interface look really beautiful. BUT FIRST, I want to draw your attention to the STUNNING, simple and clever animatic video they used to introduce the new software. Go watch the “Designed by Apple” video right now! Here are some screen shots from the vid :

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I think the way that they have used simple graphics like dots, lines and a two color palette, was a brilliant way to convey their sentiment. I think it’s a really effective animation and an example of what I love about the Apple design aesthetic. It’s not in your face, but man does it leave you coming back for more….they sure know what they’re doing over there!

But back to the new ios7 software… The first photos show that the icons have been parred down and simplified, I think it was a smart decision to drop the skeuamorphism design technique (making an object resemble another material, for example, the icons having drop shadows on them to create a sense of depth and highlighting added to them to make them look more “real”) that Apple has previously used. The new interface is  light and airy, with plenty of breathing room to make you feel ahhhhh, calm. There are fewer solid color bars to contain information and instead, white and black type overlay directly onto the background. The icons are flatter than before, meaning there is no depth – and are brighter and use more deeply saturated colors that make them pop off that calming blue/purple background with floating light bubbles. Nice touch. Here are some images below.

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Thanks for stopping by you guys! Happy Thursday!